I very frequently thank my good fortune in having gone to HMC. I managed to learn a whole bunch of physics despite my best efforts to the contrary. :-) When I got to grad school I realized how good my undergrad classes had been. I think the biggest selling point for your department is the opportunity to do research and write a senior thesis working one-on-one with a faculty member. At _ _ _ _ _ _ _, undergrads get pawned off on us grad students, who assign the undergrads some boring grunt work--like build this circuit or do this computer simulation. At Mudd the physics research opportunities are much more intimate and enriching. It's pretty good experience for doing research in any field.

My point is that the baseline skills for success in industry (I believe) are common sense, good communication skills, a reasonably broad background in science and decent computer skills. There will always be a market for bright people who satisfy these criteria, and a physics degree is a big plus for the applied science shops.

… it has been my experience that the physics background is extremely well suited to the ebbs and flows and constant changes in industry. Perhaps you can use that as a selling point to attract more majors. What I have found with myself and other PhD physicists at Northrop (former TRW), is that we are the most versatile of the many technical disciplines at work. I'll mention a few skills that the physics major imparts that perhaps aren't as strong in many engineering majors:

• the physicists seem to have better critical thinking skills and quantitative skills
• the physicists who were experimentalists in graduate school (or perhaps even during senior research) have a very broad knowledge and can step easily into several disciplines (e.g. I count myself very familiar with materials, vacuum techniques, cryogenic techniques, and influence of measurement equipment on experiments). This broad background is also a key advantage when it comes to troubleshooting and other problem solving
• they seem to remember their college subject matters better; believe it or not it comes in handy sometimes. Maybe this comes from the grad school courses, I don't know

I first entered HMC intending to major in engineering. I switched to Physics because I found the subject matter and approach to teaching much more appealing.

I can't speak highly enough of the broad-based physics education I received at HMC. I have done a lot of things over the years, and virtually all of them were made possible by my physics education. Yes, a job after graduation is important, but the broader your education, the more likely you are to be able to keep up with the rapidly changing times.