I see physics as a "liberal" education in technology. It prepares one to understand much of modern technology, and in the sense that a liberal education prepares one for life but not for a specific role in life, physics gives one access to the world (should I say the universe?) in a general way that goes beyond preparation for research or an academic or industrial career. The physics curriculum develops curiosity, observation, reasoning, mathematical analysis, verbal and written discourse, etc., and these can be applied to writing, teaching, business, engineering, research, diplomacy - to any endeavor.

It turns out that Physics was a great intro for my particular job. I started as a digital electronics design engineer and the electronics part could be handled with the few courses HMC offered. The tough part was understanding the complex interrelationships of the functional blocks of the system. My physics background helped in this area although I did spend some intensive time reading electronics books. As time progressed, my job became more of an architectural endeavour and that was where physics really started to help: architecture involves understanding the big picture, not just the details of electronics but mechanical, thermal, software etc. At one time or another I have used almost every branch of technology. Only physics gives you enough understanding of theory to let you jump in and start swinging no matter where you land.

I was in fact fortunate enough to land an academic position... especially a relatively enjoyable one. Tenure is nice, too! My education at Mudd was a thorough preparation for graduate study... that was no problem.

… it has been my experience that the physics background is extremely well suited to the ebbs and flows and constant changes in industry. Perhaps you can use that as a selling point to attract more majors. What I have found with myself and other PhD physicists at Northrop (former TRW), is that we are the most versatile of the many technical disciplines at work. I'll mention a few skills that the physics major imparts that perhaps aren't as strong in many engineering majors:

• the physicists seem to have better critical thinking skills and quantitative skills
• the physicists who were experimentalists in graduate school (or perhaps even during senior research) have a very broad knowledge and can step easily into several disciplines (e.g. I count myself very familiar with materials, vacuum techniques, cryogenic techniques, and influence of measurement equipment on experiments). This broad background is also a key advantage when it comes to troubleshooting and other problem solving
• they seem to remember their college subject matters better; believe it or not it comes in handy sometimes. Maybe this comes from the grad school courses, I don't know

I first entered HMC intending to major in engineering. I switched to Physics because I found the subject matter and approach to teaching much more appealing.